- Name Dr. L. Divya
- Clinic Dr. L. Divya Skin Clinic
- Location Miyapur, Hyderabad
- Objective Increase patient calls through local SEO and improved visibility on Google Business Profile (GMB).
Challenge
The clinic had minimal local search presence and low direct inquiry volume via GMB. The goal was to enhance patient acquisition by ranking for high-intent dermatology-related terms and increasing inbound call leads.
Solutions Implemented
GMB Profile Optimisation
Updated clinic information, services, photos, and keyword-rich content.
Review Management
Guided patients to leave feedback, improving social proof and visibility.
Performance Monitoring
Monthly tracking of call volume and engagement to fine-tune strategy.
Local SEO Focus
Targeted dermatology-related search queries within Miyapur and nearby regions.
GMB Call Performance (Nov 2024 – Apr 2025)
Total Calls via GMB: 352 calls over 6 months
| ID | Month | Number of Calls |
|---|---|---|
| 1 | November 2024 | 26 |
| 2 | December 2024 | 62 |
| 3 | January 2025 | 74 |
| 4 | February 2025 | 59 |
| 5 | March 2025 | 73 |
| 6 | April 2025 | 58 |
Key Insights
- Call volume nearly tripled in just one month (Nov to Dec) after GMB optimisation began.
- Peak performance months: January and March with over 70+ monthly calls.
- Sustained inbound patient calls show long-term GMB impact and profile strength.
Conclusion
With targeted GMB management and continuous SEO updates, Dr. L. Divya Skin Clinic now receives consistent and qualified patient calls directly from local search. The strategy led to a 352-call boost in just 6 months, proving the effectiveness of location-specific digital marketing.